Polar is a true innovator in the field of sports technology and invented the world’s first wireless heart rate monitor in 1979, one of many ‘firsts’ in their history. However, consumer awareness of the brand and their category-leading product range was low. An extensive brand and strategic audit led to the creation of the new brand positioning of ‘Pioneer of Wearable Sports Technology’. This reasserts the brand's authority as constant innovators and the originators of their sector and culminated in the ‘Discover your firsts’ worldwide integrated launch campaign.

Polar - Discover Your Firsts


Polar - The Surfer

Polar - The Dancer